28 Free SEO Tools to Boost Your Search Rankings in 2025

This makes WordPress and a plugin like Rank Math something that SEO professionals should be familiar with. Rank Math is designed to be very user-friendly and brings all sorts of tools into your content creation workflows. SEO PowerSuite offers a free version with basic features suitable for those just starting with SEO.

Google Trends

Users use it for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites. For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 per month when billed annually. When you find potential competitors using one of these tools or by exploring who’s ranking for targeted keywords, you can drill down into those domains and webpages further. The Ahrefs traffic value metric is also really useful here, showing you in real dollar terms how successful keywords can be if you can rank for them. On the SEO analysis end, seoClarity does a lot of what these other tools do.

If you use our links to BHS Links purchase something, we earn a commission. You won’t rank high in search results if you don’t have great content. This is because your website needs to be relevant to what people are searching for.

SERP checker

Google Trends is another great keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and dips in search volume for that phrase. It will also tell you where in the world the phrase is trending, as well as related trending keywords. For more features—including lazy loading, asset preloading, and instant indexing—choose a paid plan, which starts at $14 a month. There is also a paid plan; for $14 a month, you can also access real-time SEO recommendations, an SEO audit by an expert, and more ChatGPT features. The Free Backlink Checker SEO Tool is free to use, but advanced features—such as keyword recommendations, SEO audits, and weekly email digests—start at $21.75 per month when billed annually.

The 19 Best SEO Tools to Boost Organic Traffic in 2025

While they all charge a fee, we’ve chosen those that provide the best bang for your buck. On Search Trends, you won’t see the total number of searches for a keyword. Instead, you’ll see how the search volume changes over time, using the highest and lowest search volumes for context. But Google Search Console helps you track and visualize several aspects of your technical SEO, making it easier to understand and improve. If your customers come from a specific geography, you need to know if your website ranks for relevant keywords in that location. It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher.

• From there, what you can do is edit, change, approve, or unapprove any automated recommendations.
• It includes local search rank tracking, citation management, review monitoring, and more.
• You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.
• Built around powerful Link Intelligence data, it helps you find your site’s backlink opportunities and analyze competitors with precision.
• If your page passes the test, then Google counts it as mobile-friendly, which is a bonafide (albeit small) ranking factor.