22 Best SEO Tools in 2025: Free & Paid Options

Along with helping you improve your rankings on the search engine results page (SERPS), SEO tools can help with keyword research and generating content that speaks to your audience. Another free resource that I find invaluable is Google Trends. This tool provides insights into the popularity of specific search queries over time, which helps identify trending topics and seasonal variations in search behavior.

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Ahrefs is the best SEO tool for keyword research thanks to its massive keyword database, high data accuracy, and deep competitive insights. It’s used by agencies, in-house marketers, and SEO professionals who need reliable data to find ranking opportunities and evaluate competitors. The tool is officially certified by YouTube and integrates seamlessly with your channel, offering real-time suggestions that help boost video rankings.

• Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks.
• You can turn gaps in your strategy into successes once you know where to look.
• Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments.
• Affordable tools generally feature simpler interfaces that help you get started quickly.

You From Ranking Higher

AnswerThePublic is a keyword research tool designed to help users discover the questions and phrases people search for online. Content creators and marketers widely use it to generate topic ideas based on actual search behaviour. Below are my detailed summaries of the best free SEO tools that made it onto my shortlist.

You can gain or lose page-one ranking for any given keyword in a day. Diib uses predictive AI to monitor all SEO Anomaly sorts of SEO vitals for your website, but the keyword tracking will keep you abreast of turbulent search pages. The tool works by reviewing your Google Analytics (you have to give it access) to spot blog posts with a downward traffic trend.

But you will need to put in the time to make it work for your business. But the AI features that Canva offers make them one of the most advanced AI creative tools available right now. But there really isn’t another link building tool that offers the level of features that have.